Last edited by Gardalmaran
Sunday, April 26, 2020 | History

4 edition of Cases in marketing management found in the catalog.

Cases in marketing management

  • 366 Want to read
  • 22 Currently reading

Published by Irwin in Burr Ridge, IL .
Written in English

    Subjects:
  • Marketing -- Management -- Case studies.,
  • Marketing -- Decision making -- Case studies.

  • Edition Notes

    Includes bibliographical references.

    StatementKenneth L. Bernhardt, Thomas C. Kinnear.
    GenreCase studies.
    SeriesThe Irwin series in marketing
    ContributionsKinnear, Thomas C., 1943-
    Classifications
    LC ClassificationsHF5415.13 .B448 1994
    The Physical Object
    Paginationxiv, 754 p. :
    Number of Pages754
    ID Numbers
    Open LibraryOL1398039M
    ISBN 100256122466
    LC Control Number93005594

    Stanford Graduate School of Business has produced a large number of free cases covering subjects such as e-commerce, entrepreneurship, international business, marketing, operations information & technology, political economics and strategic management. View full list of cases The Case Centre. Strategic Management: Concepts and Cases — David Introductory Mathematical Analysis for Business, Economics and trademarks imply any affiliation with or endorsement of this book by such owners. he teaches MBA courses on marketing management and strategic brand management and lectures in executive programs on those topics. This book provides a rich set of cases that are structured to be compatible with any text book for a basic marketing course. These cases are drawn from the Ivey Business Case collection in discussion with Prof. Paul Beamish based on his intricate understanding of the emerging markets and the editor’s (S. Ramesh Kumar) academic experience with regard to the Indian context.


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Cases in marketing management by Kenneth L. Bernhardt Download PDF EPUB FB2

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